Bally Bet is a sports betting app that lets you compete against friends on your own social leaderboard. We were tasked to set it apart from sports betting giants like DraftKings and FanDuel. With a very limited budget, we created an animated :30, :15 cutdowns, OOH, radio, and banners to encourage sports fans to download and play now.

Due to budget restrictions, the campaign never aired, but here it lives on.